Podcast: Targeting less accurate than random

This episode of Data Diva with Augustine Fou provides invaluable insights about today's digital marketing: 

• Beware of the bot-driven illusion: Relying heavily on targeting data can lead to inflated click-through rates that misrepresent success.

• Say no to wasted budgets: Shift from data-driven targeting to a balanced approach, prioritizing genuine connections and quality content.

• Explore a dynamic digital landscape where smarter marketing thrives through authenticity and engagement.